The NHL has been rolling out information for the upcoming All-Star weekend in Toronto on February 1-3. The final two spots for the game are being determined by the fan vote. The Carolina Hurricanes will be sending Sebastian Aho to the game. The newest news was the release of the jersey design.
🔴🔵🟡⚪️🍁
— NHL (@NHL) January 14, 2024
Introducing the adidas 2024 #NHLAllStar jerseys, designed in collaboration with @justinbieber and @drewhouse! pic.twitter.com/aFTsK1SMKD
The design has gotten mostly terrible reactions from NHL fans on social media. I hate to add to the hate but I am not sure what the NHL was thinking with this design. The design was created by drew house, the brand co-founded by Justin Bieber.
Bieber, a big Toronto Maple Leafs fan, designed an alternate jersey for the Leafs in the past.
Toronto is a traditional hockey town and to host this massive event was supposed to be a nice tribute to the history of the game. These jerseys are the complete opposite of respecting or portraying the history of this great game.
In the last season with Adidas as the jersey creators, the All-Star jerseys have been a huge swing and miss. It almost feels like Adidas just cared about having their famous stripes on the jersey and the rest did not matter.
It will be interesting to see the sales numbers for these at the event because I do not see many Aho All-Star jerseys being worn around PNC Arena in the future. If Seth Jarvis didn't already have plans to go to Mexico on the break, these jerseys would not persuade him to want the vote for the final two roster spots.
A quick reminder that the event will be going back to a fantasy draft with the skills competition remaining the same. Personally, the skills competition is the highlight of the weekend but the draft will be entertaining.