Carolina Hurricanes: 5 Times the Online Presence has Been on Point

The Carolina Hurricanes have one of the best online presence in the NHL. Here are the top five times they knocked it out of the park.

Anybody familiar with the Carolina Hurricanes is probably aware that they have a great online presence. Even during this indefinite pause, they’re still doing the most to interact with fans and keep the hockey content coming for us. In light of that, let’s take a look at five times I’ve thought they’ve been especially good so far in 2020.

I don’t know about you guys, but even before this weird hiatus, I spent too much of my life on Twitter. I have, as the numbers on my “Screen Time,” would probably show, been spending a lot more time since all of this weirdness has set in. This is why I especially appreciate the fact that they are making that effort even during a time with no hockey.

In my opinion, the Hurricanes have one of the best social media/PR teams in the league, and since the team has risen back to relevancy, that has shined. I could probably write 5 articles about this, but for now, let’s get into five times they’ve done well in 2020–in no particular order.

1. The Moms’ Trip Coverage

Between the video content, the special edition of “Tweetmail,” and the moms writing their own song, this was probably one of the most iconic groups of moms the league has seen.

All of the moms who participated in the content that the Canes released throughout the trip had no shame in telling embarrassing stories about their sons–which was great–and it was also clear how much appreciated the boys have for their moms.

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2. The Legend of Dave Ayres

I could not do this article without mentioning this. For one thing, I loved that they donated proceeds from the “Ayres” t-shirts to the National Kidney Foundation as well as giving him part of the royalties.

For another, the fact that that man crammed several media appearances into the time between the game and sounding the siren in Raleigh the Tuesday after is awesome and insane.

Also, I love that they posted the footage of him walking into the locker room afterward–you could tell the boys already considered him as one of their own. Finally, I love that they had him in net in their simulated game versus Toronto.

3. Pride Night 2020

I already wrote a more extensive article on Pride Night, but I definitely felt it was worth including here. The way they made an effort to connect with their LGBTQ+ fans online and at the game was amazing. They made it feel genuine and well-thought-out, which is not something you see often, unfortunately.

4.  Spreading the Love

Although last year’s World Kindness Day thread that purposefully left out the Caps will go down in history, I appreciate the fact that they did an impromptu kindness thread–Caps included. It’s always nice when you see teams complimenting each other or sticking up for each other on social media.

5. 2020 All-Star Game

I know that the NHL All-Star Game is controversial to a lot of people, but I thought it was worthy of being included here. The Canes as a team and as a community faced a considerable loss when Dougie Hamilton sustained that ugly leg injury, and in the process, Dougie lost what had been his first shot at an All-Star Game.

I think it was admirable that in the wake of that that they were able to switch gears to rallying around Jaccob Slavin so smoothly. From what I saw, the Canes fanbase had a similarly smooth response.

Question for CC Readers: What has been your favorite Canes’ social media moment of late?