Carolina Hurricanes: Tom Dundon’s 1-Year Report Card, Part Two

It’s now officially one year since Tom Dundon bought 61% of the Carolina Hurricanes from Peter Karmanos. We continue to take a look back at that year, grade the changes he has made and the changes he continues to make in part two of our report card.

Tom Dundon’s plan for the Carolina Hurricanes and returning them to the map is a little over a year into the making. Already we have seen results from his work. In this three part series we are going through and grading the various efforts he has made and the results we have seen thus far. Keep in mind that we are only grading his first year, which ended on the 11th of January 2019.

In the first portion of the three part series we spoke about the influence Tom Dundon had on the positive increase in fan interactions. Also discussed were the effects of his policies on the marketing and promotions teams. If you missed that first part and wish to see how we graded the new Hurricanes owner on these areas before continuing on to part two you can do so here:

While the first part was focused more on the easier, more “slam-dunk”, “empty netter” changes that Tom Dundon has brought into the Carolina Hurricanes franchise when he brought it last season, this part of the series will start to discuss some of the growing pains the new owner has had to experience.

This starts with the in-game experience, and will also dive into Dundon’s hiring decisions when it comes to the two most important employees of a professional hockey organization: the General Manager and the Head Coach.

Again, keep in mind that the grading ended on the 11th of January. So while the last two games on the 11th against Buffalo and the 13th against Nashville bring in new light to the decisions that were made, they are more in part of the grading of his second year in the league. For now, the 365 days of his ownership prior to the 11th will be what we discuss.

Also make sure to keep your eye out for the third and final part of this grading experience. There we will discuss the on-ice results as well as how all the grades fit into a final grade.

In-Game Experience

I have already spoken to this a little in the first portion of the report card. The Fan Tunnel has already enhanced the in-game experience for many looking to come face-to-face with their favorite players. Promotional nights such as Whalers night and Home Grown games continue to deliver refreshing experiences for the fan base. Tom Dundon went further than that and started asking a question that Peter Karmanos never did: what else can we add to PNC Arena to make it a better in-game experience for those who come?

The answer came in the shape of more and more upgrades to the 10th-largest indoor sports arena in the United States (by max capacity). It started small in the previous season. Fans began to realize that more concessions were open during the game, even in the higher level seats. Breast-feeding stations were added for mothers to find privacy while feeding their infants.

Beer carts and walking beer vendors were introduced to games where the attendance was expected to be higher. As the attendance number continued to rise, the number of concessions and beer vendors increased to meet them, ensuring short lines. These were some things Hurricanes fans were not used to seeing in PNC Arena.

It started to get bigger. The eye started carrying so much merchandise it spilled out onto the concourse. Dundon took advantage of the extended off-season (after missing the playoffs for a ninth year successive year) to introduce healthier options to the collection of concessions. It came in a even more convenient “grab-and-go” convenient store-style mini market that allowed fans to grab whichever beers they want from a fridge and pay for it at a cash register.

The off-season also saw the installation of new seats in the third deck as well as some in the lower bowl. Earlier this season saw the construction of a 3D light projector. It has been used during the Whalers Night game to project the Whalers logo onto the ice as well as the military appreciation game to display the American Flag. NC State Basketball also began using it for their games in a much more creative way:

This is something most other teams already have. Some, like the Calgary Flames and New Jersey Devils, use it masterfully. Others, like the St.Louis Blues, leave a lot to be imagined with their lack of use of such an amazing system. The Hurricanes are yet to be determined. If they use it as well as NC State did, there will be much hope. With some new creative personnel being hired, perhaps Dundon wants to be the best in the business. Only time will tell.

But not all the in-arena upgrades were strictly for the fans. The players received a new locker room with plans to build an indoor turf warm-up area with a viewing area for fans. How well that turned out for the players will be discussed later. For now, the warm-up area remains a promise not yet kept by Dundon.

The biggest yet-to-be-seen promise made by Tom Dundon is the addition of a new center-ice video scoreboard. Dundon’s vision is a scoreboard that extends from blue line to blue line. Examples of what that would look like are the Blues and Lightning scoreboards. He wanted it installed and ready for this season, offering to cover the costs himself, but it was delayed to the next season.

The current scoreboard has already been used to its very limits this season, but the aged technology and video screens severely limit the kind of products that can help better draw in the crowd during games. In-game experience isn’t limited to on-ice performance. Entertainment is the reality of what drives attendance to the seats and Dundon understands this, way more than Karmanos ever did.

Most of these in-game experience items aren’t fully dictated and controlled by Tom Dundon. It is based upon his ability to negotiate with the Centennial Authority, who technically own PNC Arena. But just being in the same room with them was doing more than Peter Karmanos did in the previous decade. With several promises still hanging in the air, this is one part of Dundon’s first year that still needs some work.

GRADE: B-